What is the difference between a Variable and Fixed Rate?
If you seek a program with price certainty, we would recommend our fixed price programs which offer guaranteed pricing for the term of the contract. The price per kWh tends to be a bit higher for fixed rate products than variable rate products, but it guarantees that your rate will not go up for the term you are contracted for. If you do not care as much about the certainty of your rate, our variable rate programs tend to be lower and you do not have to sign a contract. However, variable rates are based upon the prevailing wholesale market rates for generation. While Tara Energy does not expect rates to change drastically from month-to-month, market forces are outside of our control and you could see fluctuation in your variable rate. Tara Energy remains committed to offering a competitive option to Texas consumers. Type in your zip code to the left to view our Plans ad Prices.